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INFO: How Scott's Innovation Teams Work

Want to See Scott Operates his Team? This Article Provides a Great Overview:

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Jeanne M. Liedtka and Randy Salzman 

As an increasingly popular approach to business innovation, the crux of design thinking is that it embraces both creativity and analytical thinking to solve problems; two sides of the design thinking coin, both are essential to the design thinking process.

As such, one key to design thinking is for designers to empathize with those who see the world through what Stanford psychologist Carol Dweck calls a “fixed mindset” — many of whom may be corporate or bureaucratic managers — and vice versa. Having learned at an early age that “life’s a test, try not to look stupid,” the fixed mindseter (whom we call “George”) usually digs deeply into a specialty and masters the intricacies of it, while designer-types, who usually enjoy what Dweck calls a “growth mindset,” see life as a journey of discovery and, therefore, have developed a more diverse repertoire.

A Potential Dream Team

There is a natural tension between these two mindsets, as one usually sticks to the same silo, mastering details and becoming reticent about disruptive change, and the other (whom we call “Geoffrey”) bounces in and out of silos, easily bored with those same intricacies and excited by the weird and the new. Like an exhilarating relationship, the smart Geoffrey and smart George become the “opposites who attract,” instead of the antithetical couples who get bogged down in their differences. Keeping the “creative types” and the “numbers people” on the same wavelength produces great ideas firmly anchored in the real world because Geoffreys have the propensity to embrace innovative ideas and Georges have the wisdom to devise tests for managing — not avoiding — any risks associated with Geoffreys’ imagined futures.

Geoffrey’s Turf vs. George’s Turf

The Geoffrey personality dominates in what we call the front end of design thinking, the What is and What if questions, and George’s natural home turf is in the back end, What wows and What works. If George withholds his natural skepticism until several of Geoffrey’s ideas are napkin pitched (when the organizational case for any new idea begins analysis), he is crucial for not allowing pie-in-the-sky ideas to overcome steely-eyed reality thinking. Too often, upper management can be easily awed by creative types and forget that the Geoffreys of the world, highly invested in their “brilliant” ideas, can become blind to any potential flaws. Identifying promising ideas is Geoffrey’s turf; ensuring that the promise is real is George’s.

Together, this is a formidable team. Opposed, this is no team at all. And design thinking, as practiced in the four-question, 15-step model, provides tools and methods for drawing the best of both personalities — whether that personality is literally two separate individuals or two aspects of the same human. One powerful tool is the methodology itself: When a George feels insecure during divergent “If anything were possible” thinking, he is still reassured he’s following a proven methodology and placated by checking off another box in that methodology. Other times, when the team needs to coalesce around design criteria, or assumption testing, or even very early in the process when teams decide whether design thinking is a solid approach for addressing their challenges, George’s attention to detail provides the foundation for Geoffrey’s creative thought.

Empathy Is Essential

Most design thinkers are Geoffreys and, like all humans, can face difficulty understanding others with different worldviews or mindsets. What seems simplicity itself to that Geoffrey personality might seem ridiculous to a George who may — because of his world view — rarely stick his hand up and chance being perceived stupid. The four-question methodology has Geoffreys all but begging Georges to expose flaws — at the right time and place, which is after What if creativity and before the expenditure of major dollars and resources when an organization pilots any new future.

A successful design thinker can use George and Geoffrey cooperation to truly empathize — different than sympathize or judge — with George. George is not stupid, or evil, or a “bean counter” who needs enlightened compassion, he’s rather essential to success because he helps Geoffrey recognize, and address, assumptions. He digs out the details that trip up even the best of ideas, and he does so after the ideas develop but while there is still time to solve those issues, not after Geoffrey has convinced the boss to turn over the checkbook — putting, of course, everyone’s necks on the line.

Jeanne M. Liedtka and Randy Salzman are authors of the upcoming book Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business Press), a study of design-led innovation projects in government and social sectors.




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Product Designs and Engineering

Product Design and Engineering Examples Our clients pay to “rent our brains”. History has proven that we are experts at solving extraordinary problems. In our decades of work, we have been highly productive:
  • Core video-on-demand web architecture working applications with federal confirmations.
  • First PDA/Smartphone as removable VR display design with federal confirmations.
  • Core automotive design for ultra-lightweight vehicles with federal confirmations.
  • Web-based home design and factory manufacturing order automation system.
  • Federal commendation, grant and U.S. Congress commendation for longest range energy storage system with federal confirmations.
  • First immersive web visualization chamber for tactical, medical, design simulation, collaboration with federal confirmations.
  • The first peer to peer media app and emergency communications app with federal confirmations
  • The first documented online social media network with federal confirmations.
  • The first touchscreen tablet/PDA design for wireless mobile color devices with federal confirmations.
  • Wireless energy broadcast to a mobility device and wireless energy broadcast to a vehicle with federal confirmations
A partial list of completed hardware, software and management projects for clients and partners.  Tangible, professional, delivered! Designed, engineering, prototype construction, product management and delivery of of: Projects, Prototypes, Reference Designs, Programs, Campaigns, Launch Efforts, 100K+ person live programs, 3M+ person+ media/web. We take your project from “pipe dreams”, to ideas, to CAD visualizations, to modeling software, to simulation design, to rough-outs, to tangible physical reality in rapid time with polished professionalism. We have always accurately predicted the future; then designed, built and delivered it!

First to see-the-problem, solve the problem and deliver the solution: Every Time!


In addition to designing, building and validation-testing of hundreds of prototypes… Picture CAD/CAM, 3D Printing, Stereo Lithography, computer foam cutting, silk-screen, vinyl cutting, CNC, and every other modern form of rapid production technology.

We also completed:

Hardware/Software: NVIDIA Set-top box on a card Picture The first personal computer web supported video-on-demand set-top-box card. Patents pending & issued. Designed, engineered, deployed, managed by us.
Hardware/Software: Interactive web chair Picture The first interactive, immersive, full-sensory, 3D stereoscopic, high definition, web connected furniture. Multiple patents issued. Featured on numerous network broadcasts. Multiple products designed, engineered, deployed, managed by us.

Hardware/Software: Mobile chemical energy storage packs Picture Multiple patents issued. The first system for mobile chemical power. Over 20 different devices built. Congressional award received. Federal grant awarded. Leading metrics in the world. Multiple products designed, engineered, deployed, managed by us.

Hardware/Software: Personal video social network Picture The first mobile and PC based upload-your-own videos global social network. Pre-dated YouTube by many years. Patented. Deployed on Global internet and Compaq IPAQ, HandSpring, etc, mobile devices. Multiple products designed, engineered, deployed, managed by us.

Management: Footstock Picture Annual 250,000 person, 2.5 million sq. ft, rapid-erection city. Featured Ray Charles, Tower of Power, and others. Oversaw a staff of 580 using computerized management system created by SRDC. Produced, designed, engineered, deployed, managed by us.

Software: VRML 3D web browser Picture The first VRML (Before there was VRML and before there was immersive Quicktime VR) 3D web browser. Included motion video in the icons and 360 degree movable world. Designed, engineered, deployed, managed by us.

Frame buffered dual eye mouse-driven image panning Picture Before Quicktime VR, SDRC built and showed “Move”TM, the first application which allowed single eye and dual eye/stereoscopic panning around an image on a PC for head tracked VR. Designed, engineered, deployed, managed by us.

Hardware/Software: The Original Virtual Reality Picture According to the U.S. Patent Office, Major media, industry documentation and presentation documentation, our lead was the inventor, designer, engineer of the first complete virtual reality systems, the CAVE, the Holodeck and related technologies. We built over 40 VR systems and over 80 VR headsets.

Hardware/Software: Torrent-based file distribution client/server application Picture According to the U.S. Patent Office, Major media, industry documentation and presentation documentation, Our lead was the inventor, designer, engineer of the first torrent-based, particulated file data distribution systems and DRM. Patents issued and pending. These were patent filed, deployed and shown years before BitTorrent existed. Designed, engineered, deployed, managed by us.

Hardware/Software: Web-based social networking client/server application Picture The ad to the left is from the San Francisco newspaper advertising our web-based social network in 1969. This may be the first social network recorded in the industry. We built 4+ social networks prior to, and since that time. Patents pending. Designed, engineered, deployed, managed by us.

Hardware/Software: Wearable computer displays Picture That article to the left is from a 1993 article about our wearable computer displays, decades before “Glass” or “Oculus” or others. These were the first glasses-format HMD’s. Working units sold to Spectrum Holobyte for the Star Trek project, US Army and many others. Patents issued. Designed, engineered, deployed, managed by us.

Management: San Francisco Blues Festival logistics director Picture America’s oldest continuously operated music event. Produced in association with the National Park Service. Featured some of the greatest American musicians in history. Layout, crew operations, construction, operations, security, installation. Over 180 direct reports. Year-after-year logistics direction by us.

Hardware/Software: Media-on-demand E-commerce engine client/server app Picture Tranz-ACT TM Built on Oracle, this was the first DB for web VOD commerce. Designed, engineered, deployed, managed by us.

Hardware/Software: Mobile media-on-demand client/server application Picture Built on the Compaq IPAQ and the Handspring, ClickMovie Mobile TM was the first mobile media-on-demand offering in the market. This patented system helped draw the regular public onto the internet. Designed, engineered, deployed, managed by us.

Hardware/Software: Mobile energy tracking client/server application Picture EnerTrackerThe first application to track and control home/office energy use and activation while GPS locating remote energy depots for your CNG or electric vehicle. Patented. Designed, engineered, deployed, managed by us.

Management: Winner: Best in Nation- 3D Producer Picture Our lead won “best in nation” from 3D Design Magazine for the first completed production of a 3D ride film. The film was completed and produced entirely on PC’s. Produced, Directed, Designed by us.

Hardware/Software: PC-based micro-simulator Picture The first PC-based, multi-360 degree/spherical rotation motion simulator. Used nationally. Sold internationally. Patented technology. Produced, Directed, Designed by us.

Hardware/Software: Foam & pressure membrane automotive ultra-light parts Picture First to design, engineer, build, patent and deploy ultra-light vehicle parts to save money, increase range and increase safety. Designed, patented, engineered, deployed, managed by us.

Hardware/Software/Management: First urban electro-optic mass audience Lumiascape TM and Light Wall array Picture To the left is a proclamation from the Mayor of San Francisco specifically about the design, engineering, deployment and production of the first, largest and most viewed urban electro-optic mass audience technology system we ever created. Over 3 million people experienced it live.

Hardware/Software: Co-inventing the modern internet Picture To the left are letters from the White House (Via the Vice President) acknowledging our lead for helping to build the consumer phase of the internet by creating technologies which drove consumers to adopt the web. Our staff holds multiple issued patents on modern core consumer internet media technologies and was the first to deploy full-screen, high def, 30 fps, full-range color media-on-demand, VR and SimData over web.

Producer: The NowHouse Picture Our staff Created and co-produced The NowHouse, national green demo home in the SF Giants Stadium and donated it to Mayor and community to become City of San Francisco community center behind Candlestick Park, where it sits today.

Hardware/Software: Democri-C TM peer-to-peer emergency communications app Picture Shipped by Apple TM in the Apple App store. Broke processing The first P2P mobile emergency communications software. The #1 refugee software in the world. Distributed by the USG with over $250M of budget allocated.  Designed, patented, engineered, deployed, managed by us.

Hardware/Software: Computerized light wall and pressure membrane interactive structure Picture This computerized construction inside the San Francisco Cow Palace was designed by, engineered by, built by and operated by us. It featured the first indoor use of 5 foot carbon arc luminaires, a dichroic Lumiascape illuma-wall TM light wall and audience-interactive inflatables many stories tall.

Hardware/Software: illuma-Wall Ultra TM Picture Constructed in 1979 on the top of a mountain in the center of San Francisco, this computerized, light wall created novel flowing patterns in light, had telephonic interaction, and was visible from multiple cities across San Francisco Bay. This was the first roped, matrix addressed outdoor installation system. Scott has designed and built a large number of computerized, matrixed illuma-wall media walls. Designed, engineered, deployed, managed by us.

Hardware: Signetics interactive display hardware Picture This interactive display for Signetics used a variety of materials and interacted with the user. The first of its kind. Designed, co-engineered, deployed and managed by us.

Hardware/Software:Tactile telephone/Tactile brick Picture This patented mobile/structure device was the first wireless individual hand carry unit which used matrix-addressed extrusion pins to create interactive surfaces that a gamer or simulation user could experience in a virtual system. The device can be ganged together like children’s building blocks to make entire interactive virtual surface structures, automobile mock-ups, etc. Designed, patented, engineered, built, deployed by us.

Hardware/Software: 4D Headphones Picture By placing a massed layered wall of micro stereo earplug headphones within each ear cup of a larger headphone and addressing those micro headphones with a matrixed sound sculpting software package, We created one of the first headphone systems that provided true wearable spatial sculpted sound. Designed, patented, engineered, built, deployed by us.

Hardware/Software: ClickMovie.com service Picture Clickmovie.com was the first online video software, storefront and service. This is what started it all. Designed, patented, engineered, built, deployed by us.

Software: Personal Producer TM Picture This web connected production and upload package was the first application for consumer to make their own movies and upload to the web. Designed, patented, engineered, built, deployed by us.

Software: Web media file particle downloader Picture ClickMovie Manager TM was the first web-specific movie and music file segment downloader ever deployed in the consumer market. Designed, patented, engineered, built, deployed by us.

Software: Web movie pre-loaded opening sequence downloader Picture As acknowledged in Sony’s patent file wrapper, the TZ web movie pre-load commerce system, at the time, was the first movie-on-demand pre-load application to be deployed on the web. Designed, patented, engineered, built, deployed by us.

Software: TZN Movie Player Picture The first application on the web to play high definition, full-spectrum color, 30 FPS, full-screen, non-MPEG as well as MPG. Designed, patented, engineered, built, deployed by us.

Hardware/Software: Computerized vinyl structure graphics Picture One of the first computerized systems for vinyl structure graphics production was developed and delivered  for the Genentech program. Designed, engineered, built, deployed by us.

Management: Location-based entertainment system co-design testing Picture Designed for a major chain of shopping centers. First-of-a-kind system. Project scope: Design and budgeting. Designed, engineered, art-directed and planned by us.

Management: Location-based entertainment system co-design and testing #2 Picture Designed for a major chain of shopping centers. First-of-a-kind system. Project scope: Design and budgeting. Designed, engineered, art-directed and planned by us.

Management: Development of original major public program system for Fort Mason Center Picture Under contract to The National Park Service, we designed, rehabilitated, deployed and produced the first mass audience systems and first programs for the massive Pier facilities.

Hardware/Software: Wireless immersive simulation hardware array Picture The first known, documented wireless immersive 3D simulation array was designed, built and demonstrated by us using technologies our staff has received multiple patents on.

Hardware/Software: Stereoscopic laser scanning remote robotic vehicle Picture One of the first low-cost stereoscopic laser scanning remote operated robotic vehicles with wireless video was designed, built and programmed by us for a NASA demonstration and later used as a utility survey system.

Hardware: Electro-optic dichroic beam projection equipment Picture This optical projection beaming device was demonstrated at Coit Tower in San Francisco by us. It was first designed, configured and deployed by us.

Management: Low space orbiting platform Picture Our staff was contracted as Director of Promotional Rocketry for the first low earth orbit intentionally visible pressure membrane orbiting space platform system.

Hardware/Software: Control matrix address sequencer Picture Designed, configured and deployed by us, this was the first device of it’s kind.

Hardware/Software: Mechanically specific 3D sound positioner Picture This device was designed, co-built and configured by us to provide rapid 3D sound testing.

Hardware/Software: Prius hydrogen/gas/electric conversion Picture We produced, designed and test validated the first long-range system using technology our staff received multiple issued patents on.

Hardware: Movie computer cut graphics Picture For a test project in Oakland, California, we created one of the first movie marquee color translucent computer vinyl cut movie graphic system before anyone had done this process in this manner.

Management: Emergency call center over-night creation Picture When the last big Earthquake struck the Bay Area, there was no PSD call-in center that could operate. The City of San Francisco put our team lead on the job and he, nearly, instantly sourced all of the people, equipment, networks and systems to put the call center online and in full operation.

Hardware: Counter surveillance window shield Picture When law enforcement tactical teams found out the bad guys were spying on them, they needed a quick, effective counter-measure. We built multiple systems which provided a rapid deployment, low-cost result decades ago and that system is still in use today.

Hardware/Software: CDK Picture Our staff has been featured, by name, in Autodesk’s brochure for pioneering work in 3D graphics tools and development.

Hardware: Tactical portable emergency vehicle Picture We designed, developed, engineered, built and patented the first, lightest-weight collapsible vehicle for airlift, remote drive and tactical personal emergency transport.

Management: Industry acclaim Picture Our projects were featured in this copy of Popular Science, in Popular Mechanics and in over 1000+ other industry positive mentions.

Hardware/Software: Mobile punch-list construction project management app Picture BproPlus TM was a Alpha product created for the construction industry to allow wireless job management. The Scope of Work was to design, engineer, test and UI/UX the App.

Hardware/Software: Smartphone/MP3 player Picture We designed, patented, built devices and demonstrated the first mobile PDA touchscreen phone and MP3 player and our staff holds the issued patents on the design and system function. This was prior to iPod’s and iPhones.

Hardware: Shielded, pre-wired, snap fit interlock construction panels Picture Our Scope of Work was to design, engineer and patent file a rapid-erection, pre-wired, EMF shielded snap fit connection insulated construction panel for our partners.

Software: IPOD operated home application Picture The Scope Of Work was to create a beta stage software application which intercepted the IPOD OS and allowed data to be written to the device which could read out lock codes and energy sequence data to control home media and appliances.

Hardware/Software: Microthrusters Picture We designed, engineered and received the issued patent on the first process for using wafer fab technology to produce ion drive propulsion plates to deliver a motive force. This technology is now is use in numerous aerospace, space and has been demonstrated on network TV by MIT. Follow-on IP describes methods and apparatus to optimize and amplify the effect.

Hardware/Software: High-loft edge-of-space global survey craft Picture This novel survey system allows an inflatable craft to lift from any point on earth to 80K+ ‘ altitudes, ride currents, then release a GPS hobby-style model airplane with a pre-loaded GPS-routed survey plan to monitor areas of environmental or disaster recovery concern for local news or emergency services teams. Combined with patented beamed energy Micro thrusters, this system can also provide delivery into space by evading the buoyancy stall point of inflatable lifters. Multiple systems have been launched and flight tested by multiple organizations.

Hardware/Software: Battery fiber optics protection and management system Picture This technology was designed, engineered, patented and built by us. The issued U.S. patent received discloses the premiere method for protecting from battery failure and for producing increasing battery life.

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CLICK TO WATCH OR DOWNLOAD VIDEO >> : toyota fuel cell.mp4
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  • Fuelled by, either: water, and/or solar and/or or any organic material.
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- One Cube - Every Power Need  - Now featuring some of the most potent competitor protection in the world. Competitors spent over TWO BILLION dollars trying to halt this technology with lobbying, shills, "doubt articles" and nay-saying. Many of them failed, went out of business, and were indicted for misbehaviours. After all that, we are still around, they are failing, and we now have government support globally, and dramatically increasing demand for our technology. - Now seeking licensing and manufacturing partners. Over 100 factories now capable of contracting for your order. - Consumers: Contact your Best Buy, Radio Shack, REI, Target, Walmart, Safeway, Walgreens, Piggley Wiggly, Rite Aid, or other retailer, and ask them to place a manufacturing order, with us, for Lim-Pac's. We do not sell direct-to-consumer, but ask your local retailer to place an order with us, so you can conveniently buy Lim-Pac's in your neighbourhood . We are recipients of federal and industry commendations, federal grants, historical patents, federal contracts, and U.S. Congressional commendation in the Federal Register, for creating of this technology. Our system is an instant-swap/recharge battery that runs longer than almost any other battery, can use almost any one of over 3000 chemical configurations, leaves only drinkable water as it’s waste, needs no new infrastructure and can be created entirely from domestic materials. NO NEW INFRASTRUCTURE COSTS ARE REQUIRED. THE INFRASTRUCTURE FOR LIM-PAC IS ALREADY IN PLACE IN YOUR COUNTRY! DOUBLE THE RANGE OF YOUR ELECTRIC OR HYBRID VEHICLE. QUADRUPLE THE USE TIME OF YOUR DEVICE WITHOUT EXPOSING YOURSELF TO DANGEROUS TOXINS.  ENSURE YOUR DOMESTIC SECURITY!!!  ARE ALL THE SOURCES, OF YOUR OTHER ENERGY OPTIONS, NOW WAR-ZONES? BRING ENERGY HOME. USE LIM-PAC'S TO GET POWERED UP, WITHIN YOUR NATIONAL BORDERS. OVER 220 MILLION LOCATIONS TO RE-CHARGE YOUR LIM-PAC EXIST TODAY, INCLUDING YOUR HOME OR OFFICE! SEE SOME OF OUR ISSUED PATENTS. (CLICK HERE) Our patented technology scales to any size to provide the best power solutions for: - Portable Power- Electronics, Emergency, Mobile - Vehicle Power- EV, CNG, Hybrid, RV, Tactical - Stationary Power- Community, Field Unit, Back-up, Remote Housing Why Is This Better?: - Longer Vehicle Range Than Any Other Solution. - Longer Electronic Device Operation Than Any Other Solution. - Less Carcinogenic Than Any Other Solution. - Faster Recharge Than Any Other Solution. - Provides Greater National Security Than Any Other Solution. - Easier To Produce And Manufacture Domestically Than Any Other Solution. - Reduces The Weight, Decreases The Cost And Increases The Range Of EV's Better Than Any Other Solution. - More Worldwide Recharge/Refuel Locations Than Any Other Solution. - Eliminates The Need For Extension Cords More Than Any Other Solution. - Able To Produce More Power From A Clean Grid Than Any Other Solution. - Easier To Glass-Encapsulate, To Avoid Accidents, Than Any Other Solution. - Better Able To Load-Balance Energy Demands Than Any Other Solution. - Least Toxic Fuel Than Any Other Solution. - Better Able To Provide Power From Within National Borders Than Any Other Solution. - Exceeds The Metrics Of All Competing Energy Solutions. - Our Patents Cover Over 3000 Energy Storage Chemistries. - And Many More Reasons... Tested globally in thousands of test deployments, millions of miles of auto use and in space. We license and design portable power, electric vehicle power and range extenders. We are a developer of clean, green, safe, recyclable energy solutions. We hold one of the premier patent portfolios for in-house engineered energy storage. We are an expert in time-shifted energy deployment.

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Why Does Elon Musk Spend So Much Time Sabotaging and Nay-Saying Hydrogen? Take A Look at This: